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From the way we speak to the things we do, few things spark clichés like the threat of a winter storm. For days now, we’ve been talking about Jack Frost’s plans. And as people hunker down, staples like bread, milk, and toilet paper have been flying off store shelves.
Many of us are already sick of hearing about the white stuff — and we haven’t even felt the wrath of Ol’ Man Winter yet. (Side note: What did we ever do to this man to make him so vengeful?)
This isn’t to say big storms like the one hitting a large part of the eastern U.S. Friday aren’t dangerous. They can cause perilous road conditions and life-threatening power outages. And in many ways, the seriousness of these storms is what triggers the clichés. How else to respond to something that has a total lack of nuance?
It’s not just the mass media that are susceptible. Photos of grocers’ empty meat and bread sections; status updates on booze and sleds; plans for organized snowball fights and DIY tips on making an emergency heater — if you were on social media this week, you might have seen them all.
Right now on Twitter, people are using two hashtags — #snOMG and #snowmaggedon2016 — to share everything from practical advice and interesting photos to signs of both trouble and overreaction.
For days now, this blizzard has been predicted to be both powerful and disruptive. By Thursday, TV professionals were not only using clichés on-air; some were also taking to Twitter to vent their distaste for the most overused terms.
“1. The white stuff 2. Braving the elements 3. Winter wonderland 4. Arctic blast” — that’s the list of things anchor Fred Cunningham of WSPA TV in South Carolina’s upstate has promised never to say.
That led Lauren Lowrey of in Indianapolis to respond, “Snow My God.”
Jeff Butera, a news anchor in Florida and an author of the book Write Like You Talk, is urging journalists to avoid referring to a “winter wallop” of “wicked weather.”
The wait for the storm even led Zachery Lashway of Philadelphia’s PHL17 TV to ask how many times the phrase “calm before the storm” would be repeated in the next day.
If you want to follow some of those conversations, check out the Tired TV Terms feed on Twitter.
Here at NPR, our editors have also been on the lookout for clichés — the definition for which, we remind you, centers on predictability and a lack of originality. They urged us to avoid many of the clichés mentioned in this post, along with others, such as snowpocalypse and deep freeze.
If there are winter clichés that drive you crazy, feel free to add them in the comments section.